Is Your Site Optimized For The Bing Search Engine?
Now that new search engines like Bing are being discussed more frequently its clear that people want to know how to optimize for Microsoft’s latest introduction to search. Those who visit Bing will find that the site provides general search and a category search. Other than a large graphic, the search engine doesn’t appear to have a lot behind it. However, Microsoft has reported a more intelligent search engine and new search experience.
You might be asking yourself, what does Bing mean for my website and how can I ensure that my web site is found? I have been receiving a number of inquiries from individuals who are concerned that their website will lose ranking based on this new search. I have begun to research Bing as a search engine and found out that much of it’s methodology for ranking is similar to that of Google.
When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring sites title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.
After doing just a small amount of investigation it’s clear that Bing is using criteria such as in bound linking to evaluate the appropriateness of a given site related to a search term. Consistent with other search enginemethodologies, in bound linking shows which sites are popular and worth of top rankings. Focus your SEO efforts on link building to do well in Google and other search engines like Bing.
Making improvement to your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. However, organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success.
The other place you want to focus is content. Quality content is vital. But trying to attract users with quality content alone is not enough to rank on top for competitive keywords. Make is easy for others to link to your content and give them a reason to do so. Add time to your daily efforts to acquire links from relevant and authoritative sites to increase your rankings and keep you on top of search engine results.
You might be wondering which search engine you should be optimizing your web site for. Based on what I’ve seen, I’m encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a sites relevance to a search query. As always, focus on white hat methods to optimize your site and follow search engine optimization basics.
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