You Can Find the Business Partnerships You Need Through Cold Calling
March 13th, 2010No business owner likes to make cold calls. But cold calling can be very useful to your business success even if you don’t use it for direct sales. Here are some ways to use cold calling you might not have thought of:
Market Research
While most people think of cold calling only as those annoying telemarketers that interrupt you at home, cold calling tactics can be used to find out just about anything that you need to know to make your small business more successful.
All those questions that pop into your mind can be answered simply by picking up the phone, calling local companies that would know, and asking. You may not always get an answer, these folks are busy too, but many times you do. And by making more calls or independent research based on those answers, you can fill in the blanks and learn more than you can imagine.
Strategic Alliances
Today, success in business is all about forming strategic alliances that benefit all parties. Sure, networking events and meet up groups are a great way to form these alliances, but you are limited to those that attend the event and the people they will ultimately introduce you to.
You may know of a particular business person that you would love to meet, but have not had the chance. While stalking them out is an option, a more direct approach may be to give them a call on the phone. It would be easy to feel them out with a few research questions, and if their responses are positive you could suggest a meeting to talk over how you could help each other out more.
The small business people who will survive today are those that are willing to try new techniques that will give them unique insight into their field and will help them form the alliances that will help them to profit. Cold calling can be an effective strategy to achieving these goals.
Marty Dickinson has been an businessman and president of HereNextYear.com for 15 years, and has a passion for sharing small business success strategies with other business owners. Get your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year” and learn about an online accounting program that makes it easy to track the effectiveness of your marketing efforts